Insights from ICE Barcelona 2026 with Josip Brajkovic

In this episode of The iGaming Experience, host Sam Bhatti broadcasts live from ICE 2026 in Barcelona, joined by his colleague Josip Brajkovic. They discuss trends and observations from the event, focusing on the importance of player acquisition and retention, the challenges faced by sportsbooks, and the growing significance of prediction markets. Josip shares his extensive background in the industry and elaborates on how their project, BetHero, aims to revolutionize the betting experience by making it more user-friendly and socially engaging. The conversation highlights the dynamic nature of the iGaming industry and the need for innovation to stay competitive. They also tease future episodes that will delve deeper into topics like risk management and prediction markets. For more information on BetHero visit bethero.gg and book a demo. 00:00 Introduction and Welcome 00:14 Live from ICE 2026 in Barcelona 00:52 Meet Josip Brajkovic 01:38 Josip's Journey in iGaming 03:35 Challenges and Innovations in iGaming 07:35 The Importance of Engagement and UI 13:20 BetHero's Unique Approach 19:41 World Cup and Acquisition Strategies 24:13 Prediction Markets: The Next Big Thing 32:12 Conclusion and Future Episodes Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.