EPISODE · Jul 15, 2024 · 1H 9M
Insights From Running $20M in Rewarded User Acquisition Campaigns
from App Marketing by App Masters · host Steve Young
In this live stream, we have Alexander Hrankin who has spent over $20M for 20 different rewarded ad channels before he decided to fix the problems he saw with rewarded user acquisition. You will discover the ins and outs of rewarded user acquisition, including when to integrate it into your marketing strategy Alex’s journey in the marketing and advertising industry began at TapMedia, where he demonstrated impressive growth in app performance campaigns and major partnerships. Later, at MYAPPFREE, Alexander played a pivotal role in scaling the company’s revenue dramatically from $1.2M in 2018 to $22M in 2021. Alexander is currently the CEO and Co-Founder of Scrambly, a rewarded-discovery platform focused on user gaming and app discovery, and he will dive into the complexities of rewarded user acquisition which he is an expert on. You will discover: -The biggest hurdle to overcome with rewarded UA -The various models and placements for rewarded traffic -Key metrics for evaluating the success of your rewarded UA campaign -Potential risks associated with rewarded UA and strategies to mitigate them -The return on ad spend (ROAS) you can expect with rewarded UA Learn More: https://scrambly.io/https://www.linkedin.com/in/alexander-hrankin-181780138/ App Audits: https://play.google.com/store/apps/details?id=com.stimulerhttps://apps.apple.com/us/app/animath-math-solver-helper/id1615638274 You can also watch the video: https://youtube.com/live/YbbMPkhm7jc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
What this episode covers
In this live stream, we have Alexander Hrankin who has spent over $20M for 20 different rewarded ad channels before he decided to fix the problems he saw with rewarded user acquisition. You will discover the ins and outs of rewarded user acquisition, including when to integrate it into your marketing strategy Alex’s journey in the marketing and advertising industry began at TapMedia, where he demonstrated impressive growth in app performance campaigns and major partnerships. Later, at MYAPPFREE, Alexander played a pivotal role in scaling the company’s revenue dramatically from $1.2M in 2018 to $22M in 2021. Alexander is currently the CEO and Co-Founder of Scrambly, a rewarded-discovery platform focused on user gaming and app discovery, and he will dive into the complexities of rewarded user acquisition which he is an expert on. You will discover: -The biggest hurdle to overcome with rewarded UA -The various models and placements for rewarded traffic -Key metrics for evaluating the success of your rewarded UA campaign -Potential risks associated with rewarded UA and strategies to mitigate them -The return on ad spend (ROAS) you can expect with rewarded UA Learn More: https://scrambly.io/https://www.linkedin.com/in/alexander-hrankin-181780138/ App Audits: https://play.google.com/store/apps/details?id=com.stimulerhttps://apps.apple.com/us/app/animath-math-solver-helper/id1615638274 You can also watch the video: https://youtube.com/live/YbbMPkhm7jc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
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Insights From Running $20M in Rewarded User Acquisition Campaigns
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