Insights Into the World of Making Wine episode artwork

EPISODE · Jun 30, 2025 · 37 MIN

Insights Into the World of Making Wine

from Your Lot and Parcel · host Benjamin Diaz/Agent Cru, Founder of Wine Spies

 People around wine countries often know him by his codename Agent Cru. That is because he is an undercover CEO of Wine Spies, a wine e-tailer and eCommerce technology company. Since 2007, they have featured a brand-new wine on their site every single day at the best price on planet Earth for a 24-hour window. He cut his teeth as a "cellar rat" scrubbing barrels at his family’s winery, eventually working his way up to General Manager. He started his own brand, Jurassic.Wines before going on an epic mission at Wine Spies to reinvigorate a well-established company with little growth, but massive potential.Wine is a very unusual product. It is heavy, fragile, perishable and highly regulated, making it exceedingly difficult to ship. It is subjective art at the mercy of critics and writers. It is a commodity with a great deal of price sensitivity. It is an industry deeply about relationships and connections. It is a business steeped in traditional practices. It is an agricultural business, and it is a high-tech business.Because it is so multi-faceted, an expert with a good understanding of these many aspects of the industry has some cool insight into how all these integrate to get your wine into your glass. He would be happy to chat about the things he has learned in his 12-year journey through the industry. They are not a wine club. There is no subscription. Buy what you want when you want. http://winespies.comhttp://www.yourlotandparcel.orgSupport the show

People around wine countries often know him by his codename Agent Cru. That is because he is an undercover CEO of Wine Spies, a wine e-tailer and eCommerce technology company. Since 2007, they have featured a brand-new wine on their site every single day at the best price on planet Earth for a 24-hour window. He cut his teeth as a "cellar rat" scrubbing barrels at his family’s winery, eventually working his way up to General Manager. He started his own brand, Jurassic. Wines before goin...

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Insights Into the World of Making Wine

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This episode is 37 minutes long.

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This episode was published on June 30, 2025.

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 People around wine countries often know him by his codename Agent Cru. That is because he is an undercover CEO of Wine Spies, a wine e-tailer and eCommerce technology company. Since 2007, they have featured a brand-new wine on their site every...

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