[InSights] It’s Time We Talk About TikTok

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    Episode 113 Segments: What can the staffing industry learn from TikTok and Country Music? Your sell sheets are outdated..and it’s killing your chances of closing new business Are you pacing your job advertising budget or wasting money?   Episode 113 Overview: 0:01: Introducing InSights - Your Go-To Source for Staffing Industry Tips and Trends 0:44: Escape the Cold Weather with Brad and Matt - A Light-Hearted Chat 2:08: Exciting News! Brad is Attending CSP's Annual Conference in San Diego in May 2:52: What the Staffing Industry Can Learn from TikTok and Country Music 3:45: How Warren Zeiders Used TikTok to Boost "Pretty Little Poison" - A Lesson for Marketers 10:30: Know Your Metrics! The Key to Success for Marketers and Business Owners 11:24: Don't Be Afraid to Experiment with Content - Lessons from TikTok 13:02: Repurposing Content for Success - A Rockstar Marketing Presentation Case Study 14:03: The Power of a Strong Sell Sheet - Tips for Closing More Business 20:41: Mastering Job Board Budgets - Pacing vs. Accelerated Spending Explained 21:56: Shocking! The Percentage Increase in Cost for Job Applications in Week One vs. Week Four 23:09: How Pacing Job Ad Budgets Increased Applications by 72% and Saved 16% in Spend 24:12: Is No Spend in Week One the Key to Better ROI? Brad and Matt Debate 25:00: Making Data-Driven Decisions - The Ultimate Guide to Pacing Job Ad Budgets   HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)   Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS