[InSights] Optimizing Your Career Site

On this episode of InSights, Brad Bialy and Matt Lozar discuss the Keys to Defining Your Target Audience (1:25 - 6:37) and How to Gather and Respond to Online Reviews (6:38 - 12:37). During Seen and Heard, they chat with Aaron Eastlack, Social Media Marketing Advisor, about the Importance of Calls to Action on Your Career Site (12:38 - 20:47) and wrap up the show with a Quick-Hitting Recap of Each Segment.  Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you're thinking.    Referenced in this Episode: [Article] 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations [Article] What are the Critics Saying About Your Staffing Firm?   Episode Presented by Haley Marketing: Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple - to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market. To Learn More visit haleymarketing.com