Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it has changed his outlook on life and leadership. He shares his own journey of leadership founded in integrity, transparency, and consistency. He also discusses the role of grassroots engagement in building a strong culture and inspiring employees. Deke highlights the importance of meeting the next generation of leaders where they are and providing hope and inspiration. It's a can't miss conversation for anyone who wants to inspire or cause positive change! Chapters: 00:00 - Introduction and Background of Deke Copenhaver 02:08 Overcoming Adversity: How Cancer Changed My Perspective 06:41 Grassroots Engagement and Building a Strong Culture 12:43 Meeting the Next Generation of Leaders Where They Are 23:10 Applying Leadership Principles in Marketing 27:42 Rethinking Leadership and Engaging the Next Generation 33:03 Writing a New Book: Providing Hope and Inspiration 37:47 Conclusion and Final Thoughts The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices