Inspiring Social-First Shopping with AI: with Alex Vaidya, Co-Founder and CEO of StoryStream

Brands face a critical challenge in today’s digital infrastructure: transforming fleeting social media attention into meaningful customer relationships and sales. In this episode, Melissa Law, VP of Global Marketing at poq, and Alex Vaidya, co-founder and CEO of StoryStream, discuss how global brands can optimize their website and app experiences to double conversion rates from social media. He highlighted that 83% of Gen Z product discovery starts on TikTok or Instagram, but social traffic performs three and a half times worse than other channels. StoryStream bridges the experience gap by integrating shoppable video, UGC galleries, and AI recommendations. Working with major brands like Lululemon, John Lewis, and Porsche, Alex emphasises the value of the potential for AI to generate content and influence consumer behaviour, sharing his thoughts on the potential for AI to become a personal operating system, coexisting with human-created content and expertise.Ready to create an immersive, social-first shopping experience? Tune in for actionable advice and expert insights on capturing consumers’ attention, building trust through authentic storytelling and increasing conversion rates. Listen here or on your favorite podcast platform by searching poq.