EPISODE · Jul 30, 2026 · 22 MIN
Insta-FootPol. Is FIFA Selling the World Cup?
from The FootPol Podcast · host The FootPol Podcast
On Tuesday 28 July, FIFA posted plans to create a $20 billion commercial subsidiary, opening the door to outside investors taking minority stakes in the organisation's most valuable commercial assets, including the FIFA World Cup. In our latest Insta-FootPol Podcast episode, we unpack what the proposal actually involves, why UEFA and other critics are sounding the alarm, how it compares with the failed European Super League, and what it could mean for football governance, national associations, fans and the future commercialisation of the global game. Is this a once-in-a-generation opportunity to invest in football or the beginning of a fundamental shift in who the world's most popular sport ultimately serves?
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On Tuesday 28 July, FIFA posted plans to create a $20 billion commercial subsidiary, opening the door to outside investors taking minority stakes in the organisation's most valuable commercial assets, including the FIFA World Cup. In our latest Insta-FootPol Podcast episode, we unpack what the proposal actually involves, why UEFA and other critics are sounding the alarm, how it compares with the failed European Super League, and what it could mean for football governance, national association...
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Insta-FootPol. Is FIFA Selling the World Cup?
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