EPISODE · Jan 9, 2026 · 26 MIN
Instagram Is a Free Money Machine (If You Stop Being Mad at It) | Ep 32
from Behind the Stems · host Ash Wheelhouse
I recorded this episode in my robe (again), slightly over-caffeinated and fresh off scrolling a comments section that honestly made my eye twitch. I saw thousands of people yelling at the head of Instagram because their posts weren’t getting views and it sparked something I think a lot of business owners need to hear: You are not entitled to success on social media. In this episode, I unpack the quiet entitlement, resentment, and victim mentality that sneaks into our marketing, especially when things feel slow. I share the three simple mindset frameworks that have helped me build multiple businesses on Instagram over more than a decade, even through burnout, dips, and seasons where posting felt like the last thing I wanted to do. Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!
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Instagram Is a Free Money Machine (If You Stop Being Mad at It) | Ep 32
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