Instagram Launches "Instants" - a New App for Low Pressure Content episode artwork

EPISODE · Apr 27, 2026 · 11 MIN

Instagram Launches "Instants" - a New App for Low Pressure Content

from The Instagram Stories - Social Media News · host Daniel Hill

The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?) We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.   Instagram is rolling out a new app that's a mix of Snapchat and BeReal (Business Insider) Leave a Review of the Podcast: Apple Podcasts Connect with me on Instagram: @danielhillmedia Connect with me on Threads: @danielhillmedia Connect with me on YouTube: @danielhill.media Leave a Review of the Podcast: Apple Podcasts   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published Apr 27, 2026

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The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?) We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.

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Instagram Launches "Instants" - a New App for Low Pressure Content

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