Instagram nous épuise : toi aussi t'es en burnout des réseaux sociaux en tant qu'entrepreneuse ?  episode artwork

EPISODE · Nov 16, 2025 · 27 MIN

Instagram nous épuise : toi aussi t'es en burnout des réseaux sociaux en tant qu'entrepreneuse ?

from Cash Marketing · host Pauline Motheron

C'est quand la dernière fois que t'as eu VRAIMENT envie de poster sur Instagram ? Pas parce que "faut que je poste". Vraiment envie.Si tu cherches encore, c'est normal. On vit toutes le même phénomène : le grand burnout des réseaux sociaux.Aujourd'hui, pas de conseils marketing. Pas de tips pour faire autrement. Non. Un épisode de fond, documenté, avec des études scientifiques et des chiffres qui font froid dans le dos.Exemple : 37% des créateurs ont sérieusement envisagé de tout quitter à cause de la pression induite par Instagram et les réseaux utilisés à titre pro. 1/3 c'est énorme...Si t'es épuisée par les réseaux sociaux, cet épisode va mettre des mots sur ce que tu ressens. Et te prouver que non, c'est pas ta faute.👀 Si tu veux jeter un oeil aux guides marketing dont je parle dans cet épisode L'Alternative : Communiquer et trouver des clients sans créer de contenu Médiatise-moi si tu peux  : Te rendre visible hors des réseaux sociaux grâce à la magie du plan média 📚 Sources citées dans l'épisode :Frontiers in Psychology (2024) - "Too much social media? Unveiling the effects of determinants in social media fatigue" https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1277846/fullAwin Group Survey (2024) - "Content Creators and Influencers Struggle with Burnout"https://www.prweb.com/releases/a-majority-of-content-creators-and-influencers-struggle-with-burnout-as-concerns-for-ai-begin-to-surface-according-to-a-new-awin-group-survey-research-302257152.htmlBillion Dollar Boy Research (Juillet 2025) - "Burnout Emerges as a Barrier to Growth in the Creator Economy"https://www.billiondollarboy.com/news/over-half-of-creators-face-burnout/Mentally Healthy Survey (2024) - Burnout dans les secteurs media, marketing et créatifshttps://ami.org.au/knowledge-hub/burnout-hits-70-of-media-marketing-and-creative-professionals-reveals-2024-mentally-healthy-survey/

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Instagram nous épuise : toi aussi t'es en burnout des réseaux sociaux en tant qu'entrepreneuse ?

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