Instagram + Pinterest for Wedding Pros: Building Your Visibility Ecosystem (with Nina Addeo)

Send us Fan MailIf Instagram feels like a second full-time job on top of running your wedding business, this episode is going to feel like exhale.Nina Addeo, owner of I Do Wedding Marketing, joins me for the first guest episode of the Back to Summer School series, a run of episodes designed to get your visibility dialed in before Q4 engagement season hits. Nina runs the social side (Instagram, Facebook, TikTok) for wedding pros the same way I run the Pinterest side, so we're combining forces to give you a full-picture visibility strategy.We're getting into the honest numbers most marketing gurus won't tell you: the real posting cadence for wedding pros, what "optimized" actually means on Instagram, why 12 link taps a month is a solid goal (not 12,000), and how one wedding gallery can power both platforms if you set the systems up right.Then we bridge into the piece almost every wedding pro is leaving on the table: your Instagram content has a second job on Pinterest. And the couples searching for next fall, next winter, next summer weddings are already typing keywords into Pinterest right now.You'll learn:Nina's background running social from the inside of wedding venues before "social media marketing" was even a majorThe minimum posting cadence for proof-of-life (1x/week) vs. active lead generation (3x/week+)What "optimizing a post" actually means: location tags, keyword-rich captions, and vendor tagging systemsWhy the grid still matters even when reels get the reachThe "commercial break activity" approach to engagement (that fits into car line and waiting rooms)Why 10–12 link taps a month is a warm, valuable number for wedding pros, not a small oneHow to give one piece of content two jobs: one on Instagram, one on PinterestWhy Q4 is the wrong time to start; Q3 is when the winners plant seedsGuest: Nina Adio, I Do Wedding MarketingNina Adio is the owner of I Do Wedding Marketing, a social media agency built specifically for the wedding industry. Nina developed her social strategy from the inside — working in-house at a group of wedding venues before social media exploded for businesses, running the leads list, showcases, and marketing from the ground up. She now runs Instagram, Facebook, and TikTok strategy for wedding pros who want their social to actually generate leads instead of just show proof of life.Where to find Nina:Website: idoweddingmarketing.comAll links (freebie + workshop registration): idoweddingmarketing.com/linksLive Workshop: Back to Book — September 17Nina and I are teaming up for the Back to Book workshop — Class 3 of the Back to Summer School series. It's the complete visibility ecosystem, not just half of it.Nina covers the social foundation (Instagram, Facebook, TikTok for wedding pros)Dana covers the Pinterest engine (visibility, keyword search, evergreen traffic)Live attendee bonuses:From Nina: Free access to The Social Studio (monthly content calendars, trending reel templates, hook library)From Dana: 50% off your first month of the Styled Pin Collection + invite to our Pinning Party👉 Register hereSupport the showPinterest storytelling, Pinterest for wedding professionals, brand building on Pinterest, creative marketing strategy, organic Pinterest growth, visual content strategy, brand story marketing, connecting with clients on Pinterest