Instagram top, Facebook flop: Was läuft bei Social Media? - Folge 27

from F.A.Z. Digitalwirtschaft · host Frankfurter Allgemeine Zeitung

Instagram ist ein Alltagsmedium geworden, Facebook inzwischen nur noch etwas für die älteren Semester. Twitter muss in Deutschland kämpfen, Google schaltet sein Netzwerk Google+ wieder ab. In der Social-Media-Welt tobt ein harter Konkurrenzkampf, Favoriten wechseln schnell. Aber wenn die Nutzerinnen und Nutzer im angesagtesten Netzwerk ein Thema bewegt, dann gibt es kein Halten mehr. Was aber tun, wenn man als Unternehmen Teil einer Welle lauter Kritik wird? Und wie schafft man es, sein Handeln in möglichst positivem Licht erscheinen zu lassen? Nicht nur darüber reden wir mit Stefanie Michels, der Social-Media-Chefin der Frankfurter Allgemeinen Zeitung, in unserem neuen Digitec-Podcast.

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This episode was published on December 7, 2018.

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