Instagram's Adam Mosseri on algorithms, AI slop, and how to beat TikTok

from Mixed Signals from Semafor Media · host Semafor Podcasts

Head of Instagram Adam Mosseri joins Mixed Signals to talk about what Instagram actually is in 2025, and what it isn't. Max and Ben ask about the platform’s new move onto TV screens, the dominance of Reels and DMs, and whether “everything is becoming television.” Mosseri also explains how the company is competing with TikTok and YouTube, and whether "AI slop" is a legitimate concern for social media feeds. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 44 minutes long.

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This episode was published on December 19, 2025.

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