Instant Coffee: A Global Snapshot

Instant coffee is a growing segment of the global market, benefiting from the rapid growth of specialist coffee shops and the expansion of “coffee culture” in traditionally tea-drinking markets. Analysts Matt Barry and Virginia Lee talk about where instant coffee is consumed, the top five growth markets for instant coffee, and new product innovations that offer a premium or locally targeted coffee experience.      Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.