Instant Gramification

If you’re on Instagram, there’s a decent chance you’ve seen a picture of one particular building called the Yardhouse. It was designed by the London-based architecture collective Assemble. The design of the building had a lot to say about creating spaces that were functional, collaborative, and inexpensive. But people on Instagram mainly saw a pretty wall to serve as the backdrop to their photos. Instagram and architecture have formed a symbiosis and the consequences of them interacting and feeding back on each other are still playing out. Instant Grammification Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.