Instant Reaction: Brian Ferentz's contract amendments, but why?

Iowa Athletics announced on Monday that Brian Ferentz will remain the team's offensive coordinator for the 2023 season. The contract amendments include a salary of $850,000, effective Feb. 1, 2023. The Designated Performance Objectives for the 2023 season include an average of at least 25 points per game and a minimum of seven wins, including regular season and a possible bowl game.HawkeyeInsider's David Eickholt and Sean Bock dive into what it means for the team, why it's a terrible look and what's going to come next for the program.