Insurance Agents! This is The Time & Effort Required for Content Marketing!

Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO. For today's episode we sat back down with Tyffany Chalifour-Molic (aka the Boujee Budget Mom on tiktok!) to discuss the time and effort that goes into content marketing on social media. Social media is a WONDERFUL tool to small businesses - including independent insurance agents! Having social media accounts are free to the user as well as audience members, so why not take advantage?But social media is also a game; run by our favorite fickle mistress - the ALGORITHM! Producing content that works WITH social media algorithms as opposed to against them will help you and your brand get the exposure that you're looking for when you're attracting an audience of consumers to your personal brand. But content creation is VERY tedious and time consuming, so you have to be realistic with yourself when you're a business owner and want to grow your brand online. What are you actually capable of producing in terms of content? What should you be doing in order to be seen by new audiences? Tune in to find out!Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!