Integrated transport is about customer choice and creating positive experiences, Adam Simmons, National Highways

Hello and thanks for tuning into The Interchange Podcast produced in association with Arcadis and hosted by independent broadcaster, Ayo Abbas. Today we are going client side with our guest Adam Simmons, Director Strategic Planning & Analysis at National Highways.Our discussions included:the impact moving from a 1-year to 5-year investment cycle had on National Highways strategy.how integrated delivery must focus on giving customers choice and a positive experiencethe work being done to deliver the new Road Investment Strategy which will run from 2025 - 2030the importance of making small incremental changes on the road to achieving integrated transport delivery improvementsthe role of data as a powerful tool in unlocking passenger choicewhy we mustn’t forget the human factor and how infrastructure impacts our emotions.The Interchange Podcast interviews leading changemakers and thinkers about how integrated transport infrastructure is the solution to achieving a more effective and decarbonised transport network.Mentioned in this episode:Have you got your ticket for Interchange?Interchange is taking place at Manchester Central on March 4/5. Make sure you've booked your free ticket.Book your ticket to Interchange 25