Integrating Data Privacy Into Customer Data Platforms With Julian Llorente Perdigones of Tealium

Julian Llorente Perdigones is the Director of Data Privacy at Tealium, a customer data platform company with offices in the US, Germany, Singapore, UK, Japan, the Netherlands, France, and Austria. Julian is an experienced data scientist and expert in data privacy. In his role, he analyzes technical challenges while assessing privacy concerns. Before Tealium, he was a Data Scientist at zeroG, a Germany-based company committed to making data work for air travel. He also worked at Lufthansa in the digital analytics and online sales department. Julian holds a MS in Big Data & Business Analytics from SRH University in Heidelberg, Germany. He also holds a BS in International Business Information Systems from the University of Applied Sciences in Frankfurt. In this episode… A customer data plan can be a valuable tool for businesses. It allows businesses to collect and analyze customer data from multiple sources. However, it's important to be aware of the data privacy implications. Data scientist and CDP professional Julian Llorente Perdigones explains businesses must ensure they have consent from customers to collect and use their data, and they must also take steps to protect customer data from unauthorized access or disclosure. At Tealium, their mission is to establish customer trust in data. According to Julian, companies can establish customer trust using CDP by reducing risk using siloed data, propagating privacy preferences, and enabling operational efficiency. Businesses can be transparent by giving customers control over their data and personalizing the customer experience. In this episode of the She Said Privacy/He Said Security Podcast, Jodi and Justin Daniels interview Julian Llorente Perdigones, Director of Data Privacy at Tealium, about data privacy and CDP. Julian explains customer data plans, how companies can use CDPs while adhering to privacy laws, and the common mistakes companies make when working with CDPs.