Integrating Marketing into the Manufacturing Enterprise

from The Kula Ring · host Kula Partners

In lean manufacturing environments that focus on product development, how can organizations prevent marketing from becoming an afterthought? In this episode of The Kula Ring, Heather Smriga, Marketing Communications Manager of EaglePicher Technologies, shares how the company’s Voice of the Customer research is fueled by feedback across the enterprise and provides insights on how leveraging different talents in the organization improves their approach to marketing strategy.

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This episode is 29 minutes long.

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This episode was published on October 20, 2020.

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