Integrating Modern Digital Tools into Life Insurance (w/Mark Scafaro, CEO Afficiency)

Mark Scafaro is the CEO and co-founder of Afficiency, an insurtech transforming the end-to-end life insurance buying process and accelerating the time it takes to get applicants approved and covered.  Afficiency delivers life insurance products on an all-encompassing digital platform, available for digital distributors from quote to policy all via API. Its focus is on building life insurance products that a consumer can purchase in less than ten minutes. Afficiency's API allows distributors to offer innovative digital life insurance products. Its proprietary "likelihood to be approved score" or ApprovedAPI optimizes conversion funnels and spikes approval rates by identifying and targeting highly-likely-to-be-approved prospects. Afficiency also powers carriers with a digital platform that enables them to build and distribute completely new products in less than six months. Mark spent nearly two decades working at major financial service institutions, including Morgan Stanley, American Express and MetLife, while rising to leadership positions and honing expertise in strategy, marketing, operations, finance, and data science. Follow the Insurtech Leadership Podcast airing weekly hosted by Joshua R. Hollander. We give you up-close access and personal insights from the leaders of the fastest-growing #insurtechs and most innovative #insurance carriers and brokers.