Integrating Paid Promotion Into Podcast Marketing Strategies with Megan Fister

Join Dots Oyebolu on the Marketing Leadership podcast, as he speaks with Megan Fister, Co-Founder of Listen Network and Managing Partner at Add1Zero LLC. They talk about integrating podcast paid promotions, the KPIs every marketer should follow and how to get more traffic to your podcast.Dots and Megan discuss:- Why companies are not meeting their objectives: they are not aligned.- Megan’s transition from advertising to her current role.- The top four KPIs marketers should follow: downloads, listens, conversions and engagements. - Attributing podcast content to website traffic and how to increase ad content to improve engagement and monetization.- Things to avoid when getting a paid distribution plan for your podcasts.- How advertisements target podcasts.Resources:Dots Oyebolu - https://www.linkedin.com/in/oyebilan/Megan Fister - https://www.linkedin.com/in/meganfister/Listen Network - https://www.linkedin.com/company/podcastadtechinc/Add1Zero LLC - https://www.linkedin.com/company/add1zero/?trk=ppro_cprof&originalSubdomain=phMegan Fister | Twitter - https://twitter.com/meganfister?lang=enDots Loves Marketing - https://www.dotslovesmarketing.com/CNN Network - https://edition.cnn.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia