Integrating patient centricity culturally and operationally, with Dr. Anthony Yanni, Sr. VP and Head of Patient Centricity at Astellas

In this episode we delve into the topic of patient centricity in clinical trials with Dr. Anthony Yanni, Senior Vice President and Global Head of Patient-Centricity at Astellas Pharma Inc. Dr. Yanni shares what patient-centricity means for him and how it is integrated both operationally and culturally at Astellas. We explore how specialized teams work collaboratively to transform patient information into practical solutions, and the conscious patient-awareness that is a fundamental part of every role at Astellas. You'll also discover some innovative programs that bring patient-centricity to life. Topics Discussed: (00:00:00) Introduction (00:00:52) Dr. Yanni’s career and how he ended up in his current role (00:02:14) What patient-centricity means to Dr. Yanni  (00:04:12) Bringing in patient-centricity as a culture  (00:06:13) Bringing interested patients into the R&D side of operations  (00:08:15) Decisions that go a different direction due to more patient-centricity  (00:10:38) How to gather impactful insights (00:12:02) Presenting to the research team (00:14:32) How clinical operations insights translate to the recruitment space (00:16:16) How behavioral science factors in (00:18:35) What the pharma industry side gets wrong about patient-centricity today (00:21:08) Quantifying the impact of a patient’s interest (00:25:15) The first things to do when taking a new company on the journey Astellas has been on (00:26:49) How to reach out to Dr. Yanni Links: Dr. Anthony Yanni