Integrating Patient Experience in Clinical Trials with Farah Meghji

How much do you know about the behind-the-scenes process of clinical trials? Our guest today, Farah Meghji, has a unique perspective on the matter through her role at Roche Canada, where patient experience sits at the heart of every stage of solution development. We're thrilled to share her insights on balancing the urgency in clinical trial development with the necessity of embedding patient experiences from the start, transforming the way we think about patient-inclusive culture. Farah also elaborates on how Roche Canada is revolutionizing patient education materials to be more accessible and user-friendly. Topics Discussed: (00:00:00) Introduction (00:00:46) What Farah’s current role entails (00:01:18) The initiatives that Farah’s team takes on  (00:02:13) The patient journey that spans R&Ds through post-marketing (00:03:36) What being the chair of the above-brand patient council entails  (00:05:19) Examples of things implemented to further the patient experience (00:06:41) The differences in patient education communication in Canada (00:07:58) How Farah thinks about the patient experience from the R&D side of things (00:13:18) Analysis of the top barriers for patients as they think about trials (00:16:06) Specific initiatives to address barriers to patients (00:19:04) Trends in where patients are going for information and how they’re using the internet to take control of their situation (00:22:40) The approaches to finding empowered patients today (00:24:20) What Power could do to have the most impact (00:31:08) How Farah hopes to see the industry evolve (00:35:32) Farah’s final thoughts for the audience Links: Farah Meghji