Integrating Sales and Marketing for Enhanced HCP Engagement

We had the privilege of hearing Mehrnaz Campbell and Harmeet Seth discuss traditional and innovative approaches for optimizing pharma and life sciences team experiences. 🚀💬 Speakers and moderators✨ Mehrnaz Campbell, Founder & CEO at Cheemia, and author of the book “The Omni Advantage: Accelerating Behavioral Change with Omnichannel in Pharma Sales Engagement."✨ Harmeet Seth, Healthcare Marketing Consultant at Harmeet Sehra Ltd., and Senior Advisor specializing in Omnichannel Marketing and Data-Driven Strategies.🎙️ Moderated by Juliana Maria Kreisel and Stefan Repin from Platforce.In this episode of Pharma Insights, we discussed the omnichannel strategies and the importance of collaboration between sales and marketing.