Integrating Social Media with traditional Franchise PR [REPLAY]

In this replay of another popular segment of Franchise Today, Paul Segreto welcomed as his guest, Rhonda Sanderson. As many within franchising are aware, Rhonda is the Founder at Sanderson & Associates, the premiere PR firm in franchising. For the past 27 years, Rhonda has had a hand in the growth of hundreds of franchise companies. This show aired live in April 2010, and focused on integrating social media within current pr programs. Rhonda shared some practical insight and experience how Sanderson & Associates has embraced social media while still maintaining best practices in public relations.