Integrating Vitamins into Daily Habits

What if your daily brushing routine could do more than just clean your teeth? Join us as we chat with Vladimir, the visionary co-founder and CEO of Better Better, who is transforming oral care into a nutritional powerhouse. After overcoming cancer and grappling with the demands of daily supplements, Vladimir had a breakthrough idea: infuse toothpaste with essential vitamins and minerals to support both oral health and overall well-being. Discover the compelling story behind the development of nutrient-enriched toothpaste and how this innovative concept leverages the simple habit of brushing to deliver health benefits, potentially minimizing the reliance on traditional supplements. In this episode, we dive into the intricate process of selecting the right vitamins, such as D, B12, zinc, and E, to address common deficiencies while maintaining a pleasant brushing experience. Vladimir also shares insights on the evolution of Better Better's product line, shaped by invaluable customer feedback on taste, texture, and mouthfeel. Explore the challenges faced in manufacturing, the strategic shifts in production partners, and the exciting future of Better Better as they plan to expand their offerings with natural floss and bamboo toothbrushes. Listen in to uncover how this pioneering brand aims to make a positive impact on both individual health and the environment, ensuring that your everyday habits contribute to a healthier lifestyle. Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast 00:00:11 - Meet Matthew Wessels: Real Estate and Tax Advisory Innovator 00:00:37 - Matthew's New Hampshire Roots and Education at Bentley University 00:01:20 - Transition from Corporate Accounting to Real Estate Investment 00:02:45 - Building Wessels Realty and Tax Advisors: A Multifaceted Approach 00:04:10 - The Unique Blend of CPA Expertise and Real Estate Development 00:05:25 - The Complexity and Opportunities in Real Estate and Tax Advisory 00:06:30 - Market Fluctuations and Resilience in Massachusetts Rental Properties 00:07:55 - Political and Economic Influences on the Housing Market 00:09:10 - Trends in Homeownership and Investment Property Challenges 00:10:30 - Matthew's Role in Educating and Mentoring Aspiring Investors 00:11:09 - Real Estate Market Insights and Strategies 00:12:05 - Overcoming the Fear of Property Investment 00:13:30 - The Impact of Market Shifts on Cash Flow and Property Value 00:14:40 - Balancing Professional Growth and Personal Life 00:15:50 - Matthew's Reflections on Fatherhood and Work-Life Balance 00:17:10 - Legacy, Values, and the Courage to Follow a Unique Path 00:18:05 - Navigating Work-Life Balance and Legacy 00:19:00 - Emphasizing Happiness, Generosity, and Authenticity 00:20:30 - Matthew's Advice: Embrace Being Different and Follow Your Own Path 00:21:45 - Closing Thoughts and Where to Learn More About Matthew Wessels 00:22:45 - Conclusion and Final Thoughts from Paul Dio 00:23:30 - Closing Remarks and Invitation to Leave a Review Episode Resources: Connect with Vladimir here and find more out about what they do: https://www.betterandbetter.com/ Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.