Integration Data Strategy in Marketing and Analytics
from Integrated Revenue and Retention Hosted by John Osarenren
Businesses are producing huge data in this era of digital transformation from the different channels, but not aligning with business goals to meet desired customer experience. The advantage of huge data will only be more meaningful and cost-effective when it corresponds with more insights. Unfortunately, the average company manages data sub-optimally, since a large amount of data goes unused, because of its poor quality and improper formats for the applications. In the journey to digitally transform, businesses are not prepared to manage the volume of data being acquired. A lot of data are wasted away in silos and is not integrated with analytics and marketing tools needed to drive decision-making and power customer experience. Hence the need for Integration Data Strategy in Marketing and Analytics. Integration Data Strategy helps in the acquisition of customer and competitor’s behavioral data from many different channels and also in unifying the data into one component under a single platform. Integration Data Strategy has real business impact and more customer life value in its application. Integration Data Strategy is used to design a Customer Data Platform and an Integrated Marketing and Analytics Tool that helps to acquire, analyze, and present customer data to every other tool and team in your organization.
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