Integration of SEO and CRO departments into a single "search experience" team

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation suggests we'll see significant changes ahead. He predicts publishers will remain essential to search ecosystems, with Google likely developing new features that better integrate site content into AI overviews and potentially creating more click opportunities through innovative SERP elements.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation suggests we'll see significant changes ahead. He predicts publishers will remain essential to search ecosystems, with Google likely developing new features that better integrate site content into AI overviews and potentially creating more click opportunities through innovative SERP elements. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Integration of SEO and CRO departments into a single "search experience" team

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This episode is 3 minutes long.

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This episode was published on August 23, 2025.

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