Intellectual Property 101!

Subscribe to The Looney Executive Interview Series! Got IP? Copyrights, Trademarks, and Patents … Oh My! Attorney Jeff Matsuura helps to launch our new emerging growth series with a very interesting discussion on intellectual property, aka IP. In less than 30 minutes, he gives an "Intellectual Property 101" course that defines IP and the different ways it can be protected. Jeff is a pre-eminent global practitioner of IP law and the author of numerous books, including: * The Law of the Internet * Managing Intellectual Assets in the Digital Age * Jefferson vs. The Patent Trolls    Thomas Jefferson had to fight Trolls … really? According to Jeff, when you create something original from your own thoughts, you've created intellectual property. But hold on a second. He also says that by simply creating IP doesn't necessarily mean it has any commercial value! And commercial value is the measure of whether or not you should seek a patent, trademark, or other protection. So to learn more about how to protect your own intellectual property listen now to this discussion with Jeff Matsuura.       Links Follow The Looney Executive on Twitter The Looney Executive web site The Mogul Jungle Blog The Alliance Law Group