Intelligent Content - A Balance Sheet Asset
from Modern Marketing Engine podcast hosted by Bernie Borges
In episode 5.5 Content Wrangler, Scott Abel reveals how intelligent content enables an organization to readily adapt their content to the changing needs of the world around them and the customers they serve, and the devices their customers use to obtain content wherever they are. Scott explains what is intelligent content, why brands need to produce intelligent content, how to produce intelligent content and he shares some examples of brands creating intelligent content. Catch the show notes with links to additional resources on this topic at http://www.thesocialbusinessengine.com/podcasts. This episode is sponsored by PeopleLinx. Download the white paper Everyone's in Marketing at http://www.thesocialbusinessengine.com/peoplelinx.
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