EPISODE · Feb 11, 2026 · 38 MIN
Intelligent Freight: The Shift Beyond Visibility to Predictive Insight | Episode 64
from Tire Tracks: Driving the Logistics Industry · host Banyan Technology
“Where’s my freight?” is no longer the question — the real value lies in knowing what’s likely to happen next. The first episode of Tire Tracks' new mini-series, When Your TMS Turns Every Data Point into a Signal, features Council of Supply Chain Management Professionals (CSCMP) President and CEO Mark Baxa.Baxa explores how freight visibility has transformed into a strategic asset for Shippers and 3PLs and explains why supply chains must evolve beyond location data into behavioral signals, early warnings, and predictive insight.From the role of TMS platforms to the irreplaceable value of human expertise, the discussion outlines the path forward for logistics professionals looking to stay ahead of disruption.Don't miss a minute!Links Mentioned in Today’s Episode:Mark Baxa: https://www.linkedin.com/in/mark-baxa-8360368/Council of Supply Chain Management (CSCMP): https://cscmp.org/Banyan Technology: https://banyantechnology.com/Banyan Technology on LinkedIn: https://www.linkedin.com/company/banyan-technologyBanyan Technology on Facebook: https://www.facebook.com/banyantechnologyBanyan Technology on X: https://x.com/BanyanTechListen to Tire Tracks on-demand: https://podcast.banyantechnology.comListen to Tire Tracks on Apple Podcasts: https://podcasts.apple.com/us/podcast/tire-tracks-driving-the-logistics-industry/id1651038809Listen to Tire Tracks on Spotify: https://open.spotify.com/show/3Aiya6qVXFsiXbUAwMT7S7Watch this episode on-demand:https://banyantechnology.com/resource/intelligent-freight-the-shift-beyond-visibility-to-predictive-insight-episode-64/
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“Where’s my freight?” is no longer the question — the real value lies in knowing what’s likely to happen next. The first episode of Tire Tracks' new mini-series, When Your TMS Turns Every Data Point into a Signal, features Council of Supply Chain Management Professionals (CSCMP) President and CEO Mark Baxa. Baxa explores how freight visibility has transformed into a strategic asset for Shippers and 3PLs and explains why supply chains must evolve beyond location data into...
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Intelligent Freight: The Shift Beyond Visibility to Predictive Insight | Episode 64
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