EPISODE · Jul 19, 2018 · 25 MIN
Intel’s Yogiraj Graham: Brands should own the creative process
from The Modern Retail Podcast · host Digiday
Yogiraj Graham is the global director of the creative content labs at Intel. Through its in-house shop, Agency Inside, Intel has for years exercised comparatively firm control over its marketing. Yogi leads Intel’s team of 111 people globally, that serves the Intel brand. On this week’s episode, he discusses the road to going in-house, including the hard parts and the easier ones.
What this episode covers
Yogiraj Graham is the global director of the creative content labs at Intel. Through its in-house shop, Agency Inside, Intel has for years exercised comparatively firm control over its marketing. Yogi leads Intel’s team of 111 people globally, that serves the Intel brand. On this week’s episode, he discusses the road to going in-house, including the hard parts and the easier ones.
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Intel’s Yogiraj Graham: Brands should own the creative process
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