Intense Cycle's Jeff Steber on the Yoshimura Midweek Podcast

Presented by Yoshimura The crossover between motocross and mountain biking has existed for decades, and Intense Cycles is one of the first brands to get involved with motocross, dating back to the Jeff Emig era. Jeff Steber is a mad scientist of sorts, and the brand's founder has conceptualized frame geometries, suspension systems, and more, throughout its 30-year history. Steber was gracious enough to take some time away from his fab shop to join us for a sit down to talk the moto/MTB crossover, new trends in bicycling, business models, and more! Enjoy.