Intensity is the Strategy: Interview with GreenPal CEO, Bryan Clayton

Bryan Clayton spent years building one of the largest landscaping companies in the state of Tennessee. He grew Peachtree from a small operation into a company with over 150 employees and 8 figures in annual revenue before selling the business in 2013. While he initially thought he'd take time off, Bryan found himself drawn back to operating. Only this time he didn't start in an industry he already knew. Instead, he became a tech entrepreneur and started GreenPal, a platform that connects homeowners with local lawn care professionals, with two of his best friends. The journey was anything but easy. He and his cofounders ended up having to rebuild the first product from scratch while simultaneously teaching themselves to code. It would take three years to expand beyond Nashville into a second market. Today, over 10 years later, GreenPal is a nationwide platform that has celebrated over 5 million transactions.Over the course of our conversation, Bryan and I spoke about what he’s learned across his 20+ year entrepreneurial journey. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 90percentmental.substack.com