Intent to use application – I love this name and don’t want others to use it!

In this episode of Securing Your Brand, hosts Melissa Jada and Holly McFall discuss the implications of using catchy phrases and viral trends as trademarks. They emphasize the importance of understanding trademark laws when considering using popular expressions in business. The conversation highlights how common phrases can be trademarked if used in connection with goods or services. The episode also covers the intent to use applications for trademark registration and the significance of adequately categorizing the trademark during the filing process. Tune in to learn how to protect your creative assets while navigating the ever-changing landscape of social media trends! Timestamps: [00:01:21] Catchy phrases as trademarks. [00:06:02] Intent to use trademark application. [00:09:11] Intent to use applications. [00:12:19] Adding goods or services later. [00:16:15] Intent to use applications. [00:17:43] Social media influencing as business. About The Show Welcome to Securing Your Brand, the podcast where Holly McFall and Melissa Jeda from SecureMark Legal dive into the world of trademarks, copyrights, and intellectual property. Hosted by Matt Sky, each episode unpacks the complexities of IP law, offering insights and guidance to help you protect your brand and creative works.