Intentional Relationship Building: Scott MacGregor on Why Human Connection Beats Everything | Ep 50

Send us Fan MailWhat if the most powerful business strategy has nothing to do with strategy at all?In this episode, Aimee Rickabus talks with Scott MacGregor — founder of The Outlier Project, publisher of Outlier Magazine, and 4x author — about why intentional relationship building is the one skill AI will never replace.Scott shares:- His "extra inch" philosophy that turns 5 seconds of effort into massive impact- Why he ditched networking for friendship building (and what changed)- How he uses his phone contacts as a personal CRM to remember what matters- The Warren Buffett approach to relationships: slow, steady, outsized returns- Why he's capping his community at 1,100 members — "scale can steal the soul"Whether you're an entrepreneur feeling stuck in transactional relationships or a leader wanting to build deeper connections, this conversation will shift how you think about success, trust, and what people actually remember about you.🔗 CONNECT WITH SCOTT MACGREGOR:LinkedIn: https://www.linkedin.com/in/macgregorscott/Instagram: @scottmacgregor_officialOutlier Magazine: https://www.outliermagazine.coYouTube: @theoutlierproject🔗 CONNECT WITH THE MANAGE HER:Website: https://www.themanageher.comInstagram: @themanageherFull show notes: https://www.themanageher.com———The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women.🎧 SUBSCRIBE & LISTEN:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJAmazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her📲 CONNECT WITH THE MANAGE HER®:Website: https://www.themanageher.comInstagram: @themanageherTikTok: @themanageherYouTube: @themanageherLinkedIn: @themanageher💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it.© 2026 The Manage Her®. All rights reserved.