Intentonomics - The Shopper in Shorts Series - Shopper Focused Promotional Mechanics

from Intentonomics - Reflections by Ankur Shiv Bhandari on The Power of Intent · host Ankur Shiv Bhandari

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

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This episode is 7 minutes long.

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This episode was published on October 16, 2023.

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