EPISODE · Jun 6, 2022 · 17 MIN
Interactive Content: Everything You Need to Know
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media, Ross Hudgens, Drew Page
Show Notes:00:15: Why we recommend interactive content1:31: What are the cons of interactive content?2:16: If Google is building the same tools in the SERP, is it worth it?3:44: How to think about the calculator itself, what to consider4:25: Positive outcomes we've seen through passive link strategy6:56: Other examples of interactive content8:48: Why time to value is important10:34: The repurposing codebase is beneficial12:45: When content uses "calculator" without the calculator13:45: How we think of bottom-funnel pages and calculators15:30: Ideal structure for calculators16:28: Final thoughtsShow Links:Enroll in SiegeLearn today!Follow Drew on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Interactive content is any content users can manually interact with and change. Calculators, generators, quizzes and tools are all examples of interactive content that will change as you input or update values for the end user. This content is extra valuable because it gets users engaged with your brand, and that’s much harder to do with plain text. Once you have consumers moving around your website and using it, you’re that much closer to them making a purchase. At Siege, we create dozens of interactive content assets for our clients each year. The value of those assets amount to over $90,000,000 in yearly traffic value. In this episode, we’ll share when you should create interactive content (and when you shouldn’t), best practices for creation and high quality examples to inspire your next project.
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Interactive Content: Everything You Need to Know
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