Interest Rates Are Not the Real Problem | SCALE Ep. 4

Most people think interest rates are the reason the real estate market feels frozen right now.That’s not the full story.In Episode 4 of SCALE, Brandon Williams breaks down what interest rates are actually doing to consumer psychology, buyer behavior, seller expectations, negotiation leverage, and decision-making in today’s market.This episode covers:• why low-rate environments hid bad decisions• how higher rates changed buyer psychology• why consumers became conditioned to cheap money• the difference between emotional and strategic decisions• why buyers obsess over rates instead of positioning• how negotiation leverage changes in different environments• why headlines create confusion• and why positioning matters more than perfectly timing the marketReal estate is not controlled by one number.And the people who consistently perform well are usually the ones who understand how to adapt when the market changes.I’ve been in real estate since 2007, working across residential, investment, land, and development throughout the Southeast, and this is SCALE — where we break down real estate, business, strategy, and market psychology through a more analytical lens.#RealEstate #InterestRates #HousingMarket #Business #RealEstatePodcast #SCALE #HomeBuying #HomeSelling