Interior Design Founder: Architectural Digest, Walmart, and Building a Premium Brand

Send us Fan MailLEVEL 2: EARLY BUILDERWhat does it actually take to build a premium product business? In this episode of The Business Game, Lindsay Scherr Burgess shares the real story behind Green Wallscapes, from early side hustle beginnings to becoming a trusted supplier for major commercial clients across North America. This is not just a conversation about design or product. It is a conversation about what founders really face when they try to build something premium: pricing, systems, quality control, people issues, operational pressure, client delivery, and the constant tension between growth and protecting the brand. Lindsay talks openly about the bottlenecks that nearly broke the business, the importance of process, the reality of hiring, and why the next phase of growth depends on getting the right operator into the company. If you are building a premium brand, product-based business, or founder-led company, this episode is packed with practical lessons. We cover: how Green Wallscapes began when the business started to feel real the credibility that came from major clients the hidden pressure behind scaling a premium offer why systems changed everything hiring frustrations and founder bottlenecks the next level Lindsay is building toward Follow The Business Game for more real conversations with founders building across different levels of business.Support the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.