EPISODE · Aug 21, 2025 · 12 MIN
Internal Brand Activation. Decathlon. Zappos. Airbnb. Atlassian
from Marketing and Strategy Unlocked · host Nicolas Kfuri
Your brand is only as strong as your employees’ ability to deliver it.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri shows how great brands activate their strategy internally — turning employees into culture carriers and brand builders.Learn how Zappos, Airbnb, Decathlon, and Atlassian embed brand values into hiring, rituals, leadership, and CX — and how you can do the same with a step-by-step framework.Next up: Co-Branding and Strategic Partnerships — how brands collaborate to scale faster and smarter.
What this episode covers
Your brand is only as strong as your employees’ ability to deliver it.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri shows how great brands activate their strategy internally — turning employees into culture carriers and brand builders.Learn how Zappos, Airbnb, Decathlon, and Atlassian embed brand values into hiring, rituals, leadership, and CX — and how you can do the same with a step-by-step framework.Next up: Co-Branding and Strategic Partnerships — how brands collaborate to scale faster and smarter.
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Internal Brand Activation. Decathlon. Zappos. Airbnb. Atlassian
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