Internal/External Communication Officer with Tess Lawrence

from World of Marketing: Jobs · host Sonja Kamper

Have you ever wondered what the job of an internal/external communication officer is like? Tune in to see its connection to a Swiss Army Knife.Host: Sonja KamperGuest: Tess LawrenceExplanations: RSE: fr. Responsabilité Sociale des Entreprises; eng. CSR, Corporate Social Responsibility Dot the i's and cross the t's: pay great attention to small details Sarbacane: all-in-one solution for marketing communications Canva: graphic design platform Templafy: AI-powered document generation platform WordPress: wab content management system WPML: translation plugin for WordPress WordPress Editor: way to edit pages on WordPress GPT: Generative Pre-trained Transformer, ChatGPT PlayPlay: video editing tool Clipchamp: video editing tool Adobe Premiere Pro: video editing application Pardot: marketing automation solution of Salesforce = Marketing Cloud Account Engagement Salesforce: CRM (Customer Relationship Management) software Gamma: AI design partner Google Analytics: collects website data for reports SEO: Search Engine Optimisation improves website ranking on the SERP SERP: Search Engine Result Page McKinsey: global management consulting firm

What this episode covers

Have you ever wondered what the job of an internal/external communication officer is like? Tune in to see its connection to a Swiss Army Knife. Host: Sonja Kamper [https://www.linkedin.com/in/sonja-kamper-world-of-marketing-jobs/] Guest: Tess Lawrence [https://www.linkedin.com/in/tess-lawrence9/] Explanations: * RSE: fr. Responsabilité Sociale des Entreprises; eng. CSR, Corporate Social Responsibility * Dot the i's and cross the t's: pay great attention to small details * Sarbacane: all-in-one solution for marketing communications * Canva: graphic design platform * Templafy: AI-powered document generation platform * WordPress: wab content management system * WPML: translation plugin for WordPress * WordPress Editor: way to edit pages on WordPress * GPT: Generative Pre-trained Transformer, ChatGPT * PlayPlay: video editing tool * Clipchamp: video editing tool * Adobe Premiere Pro: video editing application * Pardot: marketing automation solution of Salesforce = Marketing Cloud Account Engagement * Salesforce: CRM (Customer Relationship Management) software * Gamma: AI design partner * Google Analytics: collects website data for reports * SEO: Search Engine Optimisation improves website ranking on the SERP * SERP: Search Engine Result Page * McKinsey: global management consulting firm

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Internal/External Communication Officer with Tess Lawrence

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