International Expansion With Urban Outfitter's Stefan Laban

In this week's episode, we sat down with Global Head of URBN International at Urban Outfitters, Stefan Laban. Stefan is a senior executive with a proven track record of driving billions in revenue for major global brands and an extensive history of operating owned retail and building franchise organizations from the ground, spearheading international growth. Given Stefan's expertise, we based out chat around international expansion. How can brands do it efficiently? And what are the principles that guide successful international expansion?