International Marketing, Social Media, Branding, and Authenticity with Cassandra Wong

🎙️ Welcome to Episode 10 of EdUp International, where YOUR time to #EdUp has arrived! I’m your host James Shafer. Your guest is Cassandra Wong. Cassandra is an international marketing consultant and former Head of Marketing at New York Language Center, a proprietary language school that has built a thriving social media presence. We conclude the episode with SEVIS Education Insights with Jesse, where Jesse Ruhl of SEVIS Education and Consulting looks at F1 transfer issues and the transfer release date. 🌟Cassandra talks about identifying your target audience, authenticity of content, and how their successful activity program generated social media content and became a major part of the school's brand image.  🌟 She sets down some best practices that universally apply to international enrollment management professionals. 🌟It's all about creating that marketing machine with a diverse set of marketing and social media tools. Tune in to #EdUpInternational for Episode 10! Subscribe now and look for new episodes dropping every other week. Thank you to our sponsor SEVIS Education & Consulting, at https://seviseducation.com.  Connect with YOUR EdUp International and EdUp Team - ⁠⁠James Shafer⁠⁠, ⁠⁠Elvin Freytes⁠⁠ & ⁠⁠Dr. Joe Sallustio⁠⁠ Join YOUR EdUp community at ⁠⁠The EdUp Experience⁠⁠!