International Marketing Strategy - Colleges and Universities

In this podcast I interview John Twohig from Social Business consultancy Ahain Group and Head of International Affairs for Dublin Institute of Technology, Robert Flood. We discuss the importance of international students in helping the educational sector meet financial and other objectives...and we have a detailed discussion on the role that social media can play in targeting prospective international students.  Ahain Group have recently produced a report on the social business opportunties for higher education.