Internet Ads that Work with Mary Blackiston

In this episode, Alay and Mary discuss:  Conversion copywriting for marketing. How copy is different from content.  Expected results when working with a conversion copywriter.  Key Takeaways:  Copywriting is designed to make a person take action.  Not every person is the right audience for your product or service.  What sounds great from a lawyer’s point of view is often terrible from an audience’s point of view. If your target clients are in a vulnerable state, such as personal injury lawyers, mass tort, or civil rights, those are the ones that will likely benefit most from conversion copywriting. Tweetable Moments: “A conversion copywriter is focused on getting the person to take immediate action.” —  Mary Blackiston “I haven’t seen many law firms with conversion copy on their website, and that’s definitely a missed opportunity,” —  Mary Blackiston “There’s a lot of tension between how lawyers write and what needs to be written to get people to take action.” —  Alay Yajnik    Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/   About Mary Blackiston: Mary is a conversion copywriter and Google Ads conversion expert who helps lawyers get more qualified leads and sign more cases — with empathy-driven messaging and tailored paid ad funnels. Connect with Mary Blackiston:  Website: https://www.thryvedigitalmarketing.com/lawfirmppc Email: [email protected] LinkedIn: https://www.linkedin.com/in/marybblackiston/  Instagram: https://www.instagram.com/nomadcopywriting/  Connect with Alay Yajnik:  Podcast: http://lawyerbusinessadvantage.com/  One Page Strategic Plan: LawFirmSuccessGroup.com Email: [email protected] LinkedIn: linkedin.com/in/alayyajnik