Internet Ads that Work with Mary Blackiston

In this episode, Alay and Mary discuss: 

• Conversion copywriting for marketing.
• How copy is different from content. 
• Expected results when working with a conversion copywriter. 

Key Takeaways: 

• Copywriting is designed to make a person take action. 
• Not every person is the right audience for your product or service. 
• What sounds great from a lawyer’s point of view is often terrible from an audience’s point of view.
• If your target clients are in a vulnerable state, such as personal injury lawyers, mass tort, or civil rights, those are the ones that will likely benefit most from conversion copywriting.

Tweetable Moments:

• “A conversion copywriter is focused on getting the person to take immediate action.” —  Mary Blackiston
• “I haven’t seen many law firms with conversion copy on their website, and that’s definitely a missed opportunity,” —  Mary Blackiston
• “There’s a lot of tension between how lawyers write and what needs to be written to get people to take action.” —  Alay Yajnik

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/  

About Mary Blackiston:

Mary is a conversion copywriter and Google Ads conversion expert who helps lawyers get more qualified leads and sign more cases — with empathy-driven messaging and tailored paid ad funnels.

Connect with Mary Blackiston: 

Website: https://www.thryvedigitalmarketing.com/lawfirmppc

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/marybblackiston/ 

Instagram: https://www.instagram.com/nomadcopywriting/ 

Connect with Alay Yajnik: 

Podcast: http://lawyerbusinessadvantage.com/ 

One Page Strategic Plan: LawFirmSuccessGroup.com

Email: [email protected]

LinkedIn: linkedin.com/in/alayyajnik