Internet Marketing Grind with Tom Finn and Joe Balestrino

Joe Balestrino has over 20 years of expertise in Internet marketing. He specializes in digital marketing, SEO, and pay-per-click advertising. Joe explains how Google AdWords has evolved dramatically over the previous 20 years. He offers advice for individuals on a tight budget and discusses the difference between internet marketing advertising and how to ensure your landing page is effective.Talking Points: {01:10} Joe’s deep domain expertise and marketing experience.{05:45} The minimum budget for an organization to gain traction?{09:25} Common mistakes made with google ads. {11:25} Increasing leads without increasing traffic{13:30} Negative keywords{19:45} Comparing SEO, Pay per click, and Social Media Marketing{22:00} Creating effective landing pages{32:30} Advice for the next generation of marketers Joe Balestrino Bio:Joe is a freelance SEO consultant with more than 17 years experience. He started out as a self taught web designer in the mid-nineties. Realizing that a great website alone rarely translates into increased traffic, he set about to become a leader and innovator in Search Engine Optimization. Joe created Mr-SEO in 2004 and became a leader and recognized expert in the SEO community. In 2008 Joe sold Mr SEO to pursue other marketing ventures.Joe later took a role at ALM Media as head of SEO, creating marketing strategies for over 30 websites. This included news sites, e-commerce, e-learning and directories. After nearly 5 years at ALM Joe took a senior role at yodle where he headed up the SEO strategy for large franchise clients such as; Miracle-ear, Macco, Two Men And A Truck, Merry Maids, Deca Dental, Hand & Stone and other “big brands”.Resources and Links:Website: https://www.joebalestrino.com/ https://www.4pointdigital.com/ Linkedin: https://www.linkedin.com/in/joebalestrino/ Book: https://www.amazon.ca/Joe-Balestrino/e/B07Y5SW63L/ref=dp_byline_cont_book_1 Podcast: Pest Control Marketing Podcast Connect with Tom FinnLinkedIn: https://www.linkedin.com/in/therealtomfinn/ Instagram: https://instagram.com/therealtomfinn YouTube: https://www.youtube.com/@therealtomfinn Tiktok: https://www.tiktok.com/@therealtomfinn Twitter: https://twitter.com/therealtomfinn/ Facebook: Learn more about your ad choices. Visit megaphone.fm/adchoices