Internet Retailing Grows in Australia

In the past, Australian online retail sales have been notoriously low but changes are coming.  In this podcast, Bettina Kurnik, research analyst at Euromonitor, explains the rise of internet retailing in Australia. In 2008, Germany, France, the US and the UK saw about 5-6% of apparel online sales, while Australia saw only 2%. In 2011, Australia was up to 5%. Why the rise in online retailing? Kurnik explains why consumers in Australia are more internet savvy than ever before.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.